Challenge

Heineken needed to rescue their Mexican beer, Sol, which was suffering from falling sales and losing supermarket shelf space. The goal was a complete rebrand to reposition it as the ultimate, sun-drenched refreshment.

Result

I contributed to a powerful rebrand that successfully captured Sol's vibrant, sun-soaked identity, drawing inspiration from bold Mexican art. This strategic shift not only stemmed the decline but drove a significant growth in popularity and led directly to the brand's reinstatement in major supermarkets. My work spanned the core brand world, website, and key visuals.